Reporting Manager: Sr. Sales Director
Purpose of Job
Facilitate in zone planning and expansion in Tamil Nadu & Kerala for General Trade & Institutional
Sales for Baby Care, Feminine Care and Wellness Care product categories.
Operational Role & Responsibilities
Creates & Delivers Value to Market
In order to
1 Maximize the sales revenues and profit of the market
2 Maximize the market share
The position manages to achieve the sales and market share target in the assigned sales
territory by right alloction allocation of manpower, budget, target and closely monitoring the
team’s performance. Manages to maintain the collection timelines by strictly adhering to the 45
degree graph approach. Assign and monitor team’s monthy quarterly and yearly primary and
secondary sales targets and promotional busget and activities. Is reponsible for distributor
management, visibility & increase in in-store share by creating and executing the sales strategy
for the area. Engages directly with distributors, retailers whenever needed to provide the
solution for problems to ensure smooth business functioning in the area while adhering to
company’s norms. Is capable for forecating the future challenges and isues related to business
perfrmnace or team’s capability and provide mentoring solutions to the same.
Increases Performance & Efficiency by overlapping/integrating functions throughout the value
chain
In order to-
1 Minimize the chance loss of sales
2 Respond to the market demand and deliver the product timely
3 Build, maintain and enhance the relationship with the distribution channels and the key accounts
The position manages to liaise with other departments (marketing / supply chain / production) to
ensure the smooth business functioning and achieve the set sales and market share target. Coaches
team members and suggests best category & Instore placements for new and existing products
along with distributor schemes. Develops strong relationship with traditional trade and modern trade
customers including senior management and manages to acquire new category partners on board,
negotiating on pricing, profit margin, payment terms etc in the best interest of the company keeping
organization’s goals in mind. Creates cusomer good relationship through continuous visits, meetings
and various communications
Builds, Maintains and Enhances the Management Infrastructure In
order to
1 Maintain, improve and enhance
The position manages the distributor credit implementation & recovery timelines as per the set
company norms by reviewing periodically with the team members.Is responsible for nurturing
high level of relationships with the internal departments such as logistics/production team and
sales planning team to plan, analyze & forecast stocks to ensure on-time stock availability,
delivery of stocks etc. to avoid any business loss due to stock shartages in peak seasons.
Manages to create and enthusiastic and successful sales environment focusing on thinking
outside the box.
Develops and Grows People
In order to
1 Develop and grow employees in the sales function
2 Enhance/Improve the capability of the sales system and process to respond to the future needs
The position manages to guid the team to achieve the given sales and market share targets.
Periodically reviwes the performance of the team against set KPIs to identify the gap areas and
provides continuous On-the-Job training to overcome the same. Based on the performance and
competencies, provides the developmental inputs and communicates the training needs to
Human resources (Training & Development) department. Continously work towards developing
and sustaining high performance teams and winning culture in the zone.
Strategic Role & Responsibilities:
1 Business planning, forecasting and delivery of short term & long terms objectives (volume/
revenue/ growth/ systems & processes) at geography level and account level and product
level.
Education and Work Experience:
1 Graduation in any stream and MBA/PGDBM in Sales & Marketing.
2 Strong experience within a large Indian or multinational organisation preferably within the
FMCG industry in General Trade.
3 Experience of working in territory is mandatory.
Knowledge & Skills
1 Excellent verbal and written communication skills.
2 Demonstrate strong leadership skills and lead by example.
3 Strong talent management to mentor and coach large sales team on company payroll and third
party payroll.
4 Orientation towards achieving operational excellence in regular operational work for enhanced
team productivity and delivery.
5 Strong analytical skills to derive trends/projections/forecasts from reports for planning and risk
mitigation.
6 Strong financial acumen to evaluate business impact of various internal and external factors.
7 Ability to collaborate with cross functional teams for better business patterning with Sales,
GTM, Marketing, Finance, Supply Chain.
8 Customer centric approach and strong relationship management for engagement of channel
partners and customers.